What is DxL?
The Digital Experience Lab (DxL) is aimed at exploring how artificial intelligence can be deployed to reduce cost, improve service and enhance the UBC experience.
UBC's Office of the CIO (OCIO) has established a DxL to help bridge the gap between ideation and operationalization. The mandate for DxL is to help the organization safely experiment with artificial intelligence (AI) by carrying out proof of concepts and creating minimum viable products for scaling up.
DxL focuses on providing AI solutions in the administrative areas of UBC that lay the foundation for achieving operational excellence and efficiencies while enhancing user experience for the services provided by the institutional units.
Why a Digital Experience Lab?
DxL, in collaboration with key stakeholders and leaders at UBC, is helping to:
- Provide a safe ground to shape the AI solution roadmap for optimization and transformation of administrative functions using AI technologies
- Enhance decision-making processes for campus administration through AI modeling and solutions
- Explore opportunities and risks of adopting AI solutions
- Gain valuable insights for AI solutions in a fail-safe environment with the intention to scale up
- Build AI competency within the IT organization and expand AI skills
Approach for AI Solutions

The DxL Team
In addition to the core development team, the DxL team includes advisors at the university including members from Legal Counsel and UBC IT (Enterprise Architecture, Data Governance, Client Service Managers, and Change Management).
